AVM\u2019ler Deneyimle Kazan\u0131yor: E-Ticarete Kar\u015f\u0131 Yeni Oyun Plan\u0131<\/p>\n\n\n\n
Selma Birinci: \u201cZiyaret\u00e7iye hissettiren AVM\u2019ler kazan\u00e7l\u0131 \u00e7\u0131kacak.\u201d<\/p>\n\n\n\n
E-ticaretin h\u0131zla b\u00fcy\u00fcmesi, al\u0131\u015fveri\u015f merkezleri i\u00e7in sadece bir rekabet unsuru de\u011fil, ayn\u0131 zamanda d\u00f6n\u00fc\u015f\u00fcm f\u0131rsat\u0131 sundu. AVM\u2019ler art\u0131k sadece al\u0131\u015fveri\u015f yap\u0131lan yerler de\u011fil, ayn\u0131 zamanda ziyaret\u00e7ilere deneyim sunan sosyal alanlara d\u00f6n\u00fc\u015f\u00fcyor. ECE T\u00fcrkiye Pazarlama ve Marmara Park AVM M\u00fcd\u00fcr\u00fc Selma Birinci, fiziksel mek\u00e2nlar\u0131n dijital d\u00fcnya ile rekabet etmek yerine, onunla entegre \u00e7al\u0131\u015fmas\u0131 gerekti\u011fini vurguluyor.<\/p>\n\n\n\n
Selma Birinci, bu d\u00f6n\u00fc\u015f\u00fcmde pazarlaman\u0131n y\u00f6n\u00fcn\u00fcn de\u011fi\u015fti\u011fini belirtiyor: \u201cDijitalle\u015fme, bizim rakibimiz de\u011fil, tamamlay\u0131c\u0131 bir kanal. Fiziksel ve dijitalin birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 hibrit modeller, AVM\u2019lerin gelece\u011fini belirleyecek\u201d diyor.<\/p>\n\n\n\n
Son be\u015f y\u0131lda h\u0131zla b\u00fcy\u00fcyen e-ticaret sekt\u00f6r\u00fc, fiziksel al\u0131\u015fveri\u015fin gelece\u011fini sorgulatmaya ba\u015flad\u0131. Ancak yaln\u0131zca sat\u0131\u015f odakl\u0131 de\u011fil, duyulara hitap eden deneyim alanlar\u0131na d\u00f6n\u00fc\u015fen AVM\u2019ler, dijital platformlara kar\u015f\u0131 avantaj sa\u011flayabiliyor.<\/p>\n\n\n\n
\u201cZiyaret\u00e7iye Hissettiren Kazan\u0131r\u201d<\/p>\n\n\n\n
Birinci, AVM\u2019lerin art\u0131k sadece al\u0131\u015fveri\u015f imk\u00e2n\u0131 sunmas\u0131n\u0131n yeterli olmad\u0131\u011f\u0131n\u0131 vurguluyor: \u201cDokunabildi\u011fi, hissedebildi\u011fi, sosyalle\u015febildi\u011fi bir atmosfer yaratan AVM\u2019ler fark yarat\u0131yor. Etkinlikler, \u00f6zel g\u00fcn organizasyonlar\u0131 ve s\u00fcrpriz kampanyalar m\u00fc\u015fteri sadakatini art\u0131r\u0131yor.\u201d<\/p>\n\n\n\n
AVM\u2019lerin dijitalle\u015fmeye adapte olmas\u0131 art\u0131k bir tercih de\u011fil, zorunluluk. Mobil uygulamalar, ziyaret\u00e7i verisi toplayan sistemler ve ki\u015fiselle\u015ftirilmi\u015f kampanyalar, ziyaret\u00e7iyi yakalamada kritik rol oynuyor. Sadakat programlar\u0131 ise m\u00fc\u015fteriyi elde tutman\u0131n en g\u00fc\u00e7l\u00fc yollar\u0131ndan biri.<\/p>\n\n\n\n
E-ticaret sitelerinin h\u0131zl\u0131 teslimat ve geni\u015f \u00fcr\u00fcn gam\u0131 gibi avantajlar\u0131na kar\u015f\u0131, AVM\u2019ler markalarla daha g\u00fc\u00e7l\u00fc kampanya birliktelikleri kurmal\u0131. Birinci, \u201cFiziksel ma\u011fazalar\u0131n en b\u00fcy\u00fck avantaj\u0131, \u00fcr\u00fcnle birebir temas. Bu deneyimi \u00f6ne \u00e7\u0131karmal\u0131y\u0131z\u201d diyor.<\/p>\n\n\n\n
Sosyal Medya ve Influencer \u0130\u015fbirlikleri \u00d6ne \u00c7\u0131k\u0131yor<\/p>\n\n\n\n
AVM\u2019lerin sosyal medya platformlar\u0131 \u00fczerinden y\u00fcr\u00fctt\u00fc\u011f\u00fc interaktif kampanyalar, yar\u0131\u015fmalar ve influencer i\u015f birlikleri, ziyaret\u00e7ilerin ilgisini s\u0131cak tutmakta b\u00fcy\u00fck rol oynuyor.<\/p>\n\n\n\n
\u201cBug\u00fcn\u00fcn AVM\u2019si, m\u00fc\u015fterisine sadece \u00fcr\u00fcn de\u011fil, his ve ba\u011f sunmal\u0131\u201d diyen Selma Birinci, yeni nesil pazarlaman\u0131n kalbinde deneyim ve sadakatin yer ald\u0131\u011f\u0131n\u0131 vurguluyor.<\/p>\n\n\n\n
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