Perakende sekt\u00f6r\u00fc, ekim ve kas\u0131m aylar\u0131nda g\u00f6zlenen canl\u0131l\u0131\u011f\u0131n Black Friday kampanyalar\u0131yla daha da g\u00fc\u00e7lenece\u011fini \u00f6ng\u00f6r\u00fcyor. AVM\u2019lerde ziyaret\u00e7i trafi\u011finin artmas\u0131 beklenirken, markalar \u00f6zellikle haz\u0131r giyim, elektronik ve kozmetikte g\u00fc\u00e7l\u00fc bir talep bekliyor.Her y\u0131l oldu\u011fu gibi 2025 Black Friday d\u00f6nemine k\u0131sa bir s\u00fcre kala hem AVM y\u00f6netimleri hem de markal\u0131 perakende oyuncular\u0131 yo\u011fun bir haz\u0131rl\u0131k s\u00fcrecine girdi. \u00d6zellikle ekim ay\u0131nda yeniden h\u0131z kazanan al\u0131\u015fveri\u015f i\u015ftah\u0131, kas\u0131m kampanyalar\u0131yla birle\u015fince sekt\u00f6rde genel bir iyimserlik havas\u0131 olu\u015fturdu.AVM y\u00f6neticileri, ziyaret\u00e7i trafi\u011finde ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 10-15 art\u0131\u015f beklediklerini aktar\u0131rken, perakende markalar\u0131 da kampanya d\u00f6neminin \u00fc\u00e7 i\u015f g\u00fcn\u00fc i\u00e7in ayl\u0131k cironun y\u00fczde 25\u2019ine kadar katk\u0131 sa\u011flayabilece\u011fini ifade ediyor.Markal\u0131 perakendede stok optimizasyonu ve fiyat rekabeti \u00f6ne \u00e7\u0131k\u0131yorBlack Friday, \u00f6zellikle son iki y\u0131lda enflasyon bask\u0131s\u0131 nedeniyle t\u00fcketicilerin al\u0131\u015fveri\u015f takviminde daha merkezi bir konuma yerle\u015fti. Haz\u0131r giyimden elektroni\u011fe, ev-ya\u015fam kategorisinden kozmeti\u011fe kadar bir\u00e7ok markada, kas\u0131m ay\u0131 boyunca devam eden kampanyalarla indirim s\u00fcreleri geni\u015fledi.Perakende temsilcileri, kampanya d\u00f6neminin sadece sat\u0131\u015f hacmi a\u00e7\u0131s\u0131ndan de\u011fil, ayn\u0131 zamanda y\u0131l sonu stok y\u00f6netimi i\u00e7in de b\u00fcy\u00fck \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131na dikkat \u00e7ekiyor. Sekt\u00f6r temsilcilerinin beklentileri \u015f\u00f6yle \u00f6zetleniyor:\u2022 Ay boyunca kademeli indirim, Black Friday g\u00fcnlerinde ise agresif kampanya stratejisi\u2022 E-ticaret ve ma\u011faza i\u00e7i sat\u0131\u015flar\u0131n dengelenmesi\u2022 Elektronik ve kozmetikte \u00e7ift haneli b\u00fcy\u00fcme\u2022 Haz\u0131r giyimde adet sat\u0131\u015flar\u0131nda toparlanma\u2022 Ziyaret\u00e7i say\u0131lar\u0131nda ge\u00e7en y\u0131la g\u00f6re art\u0131\u015f\u00d6zellikle \u00e7ok kategorili markalar, kas\u0131m ay\u0131n\u0131n son haftas\u0131nda yo\u011fun bir m\u00fc\u015fteri hareketlili\u011fi bekliyor.AVM\u2019lerde hafta sonu trafi\u011fi ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 kritikAVM yat\u0131r\u0131mc\u0131lar\u0131 ve y\u00f6neticileri, Black Friday d\u00f6neminin son y\u0131llarda AVM-ciro endeksine \u00f6nemli katk\u0131 verdi\u011fini belirtiyor. AVM taraf\u0131nda \u00f6ne \u00e7\u0131kan beklentiler ise \u015f\u00f6yle:\u2022 Cuma\u2013cumartesi\u2013pazar \u00fc\u00e7l\u00fcs\u00fcnde y\u00fcksek ziyaret\u00e7i yo\u011funlu\u011fu\u2022 Moda, elektronik ve g\u00fczellik kategorilerinde bask\u0131n talep\u2022 Yeme\u2013i\u00e7me alanlar\u0131nda y\u00fczde 20\u2019ye varan hacim art\u0131\u015f\u0131\u2022 Trafi\u011fin AVM\u2019lere kayd\u0131\u011f\u0131 saat aral\u0131klar\u0131n\u0131n uzamas\u0131\u2022 Al\u0131\u015fveri\u015f \u00f6ncesi ve sonras\u0131 ziyaret\u00e7iyi tutmak i\u00e7in etkinlik ve deneyim alanlar\u0131n\u0131n art\u0131r\u0131lmas\u0131Baz\u0131 AVM\u2019lerde kampanya g\u00fcnlerinde uzat\u0131lm\u0131\u015f mesai uygulamas\u0131n\u0131n da g\u00fcndeme al\u0131nabilece\u011fi belirtiliyor<\/p>\n\n\n\n
Avmdergi<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,5,9],"tags":[151,255,188],"class_list":["post-942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guncel","category-hizmet-tedarik","category-manset-haber","tag-avm","tag-avm-haberleri","tag-parakende"],"_links":{"self":[{"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=942"}],"version-history":[{"count":1,"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/942\/revisions"}],"predecessor-version":[{"id":944,"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/942\/revisions\/944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/media\/943"}],"wp:attachment":[{"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/avmtv.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}